A couple of seasons ago, when the first Sky Sports ‘Super Sunday’ of the season began, introducing Dion Dublin to the football commentary team, the start of the programme was clearly an interruption to a jovial off-air discussion. As Richard Keys welcomed Dublin to viewers, Dublin joked about the fun it sounded he was going to have from what he had just heard, as Keys, laughing, told him to “ssshhh, not on air”; Jamie Redknapp meanwhile pointed out there were some “good players” in the studio, while Andy Gray continued laughing. If that episode brought to mind the scene in The Office with Jennifer's realisation about Wernham Hogg that “…this is just one big boys club…” that was surpassed yesterday.
On a day when the recording of Keys and Gray’s off-air pitchside conversation at Wolves the previous day was released into the public domain, with views Kick It Out reasonably called “medieval in tone”, Keys opened ‘Super Sunday’, looking straight into the camera, with the one-word sentence, “Unsackable.” This was a supposed tenuous reference to Steve Keen, and Keys then led into a montage about Blackburn . When that finished, Keys introduced his guests, laughing along with him. The guests were Sam Alladyce (notorious for his belief that women know nothing about sport, as well documented by Marina Hyde, and brilliantly parodied by the tweeter @thebig_sam), and Ian Holloway (who as well as doing an excellent job at Blackpool, is a popular raconteur in the game whose arguably most famous allergy is about “pulling an ugly bird”).
It wasn’t much of a Super Sunday for live domestic football on Sky Sports all-in-all, with Marlon King scoring the opening goal in the first game of the day for Coventry against QPR; the misogyny displayed by Keys and Gray perhaps a glimpse into the darkness on the edge of football, that allowed King so seamlessly back into football after his very real crimes against women.
Casual Sexism has appeared elsewhere in recent times in television coverage of football: it is hard to imagine Paul Jewell speaking to any man like he spoke to Claire Tomlinson in her short-time presenting ‘Goals on Sunday’, although it is possible gender may not have been a factor in the less than gracious way Sir Alex Ferguson dealt with a post-match interview with Rebecca Lowe on ESPN last-season.
The face of the Sky Sports Football team is in sharp contrast to the excellent Sky Sports News channel, where there are many excellent women sports journalists at the fore, including the presenter Charlie Webster, who is currently undertaking an FA Level 2 Coaching Badge, and plans to work with the FA to encourage more female participation.
As several tweeters pointed out at yesterday, it is hardly a surprise that Keys and Gray have ignorant, out-dated views – they have been calling Liverpool a top four club for the best part of the season; in fact they have had so much airtime over the years, we all know how bad their judgement is. But is hard to believe they have never had any intelligent conversations about football with women, and more likely instead to assume they just don’t listen.
Twitter has also shown in the wake of the recording, that I am one of many men who want to make it clear, they don’t speak for us.
The belligerence shown by Keys yesterday is a reminder why an apology is not a strong enough sanction. The fact the comments were not intended for air are not an excuse, as that conversation is a window in the heart of darkness of two Sky Sports employees who give their personal opinions on the game to the football nation every week.
It may make ‘The Last Word’ interesting viewing for a change tonight, which is unfortunately scheduled against the most enjoyable football programme on Television at the moment - ESPN’s ‘Talk of the Terrace’.
‘Talk of the Terrace’s main presenter is Kelly Cates, a former Sky Sports News Presenter, and of course daughter of Kenny Dalglish, who reportedly began his press conference this morning by asking the Sky Sports reporter if he minded having a women journalist in the room.
If there is a direct apology from Keys and Gray tonight, I fear the last word may be ‘”luv.”